It Started With "Mommy Smell My Fingernails"

TuffScent Is Back—and This Time, We’re Doing Beauty Differently

There are some ideas you never really leave behind.

For me, TuffScent is one of them.

I originally created scented nail polish in 1997 after my daughter Sylvie came to me with her fingernails painted with scented markers and said, “Mommy, smell my fingernails.”

That little moment became an idea, and that idea became TuffScent.

Before long, our scented nail polish was featured on Oprah, Good Morning America and Today, appeared in major beauty and fashion press, and found its way into stores including Bloomingdale’s, Nordstrom, Saks and Sephora.

And now, TuffScent is back.

Beauty Has Changed. So Have We.

Coming back into the nail industry decades later has been an incredible experience.

Consumers want more from their beauty products today. They care about ingredients. They care about performance. They want products that feel fun, personal and different.

That is exactly where I believe TuffScent belongs.

We are rebuilding TuffScent around 7-Free, peptide-enhanced, scent-infused nail color designed to deliver beautiful color, shine and performance—with the unexpected finishing touch that made us different from the beginning:

The fragrance appears after the polish dries.

Nail polish that makes scents.

Building TuffScent for a New Generation

This time, we aren’t just building a beauty brand.

We’re building a digital beauty business.

TuffScent is now selling online through TuffScentence.com, Amazon, TikTok Shop and SHEIN, giving us the opportunity to introduce scented nail color to an entirely new generation.

Social media has also completely changed how beauty brands are discovered.

Instead of simply seeing an advertisement, customers can watch someone apply a color, create a manicure, talk about the scent and share how the product actually performs.

That is incredibly exciting for a product like ours.

And Now We’re Looking for Creators

One of our biggest priorities as we grow is finding creators and influencers who genuinely love beauty, nails, color, fragrance and discovering something new.

You don’t have to have millions of followers.

We are interested in authentic creators who know how to make beautiful, engaging content and want to grow alongside an emerging beauty brand.

We want to see manicures.

We want to see nail art.

We want to see unboxings.

We want to see your reaction when you realize your nail polish actually smells after it dries.

BECOME A TUFFSCENT CREATOR

Interested in creating with us?

Tell us a little about yourself, your social channels, your audience and the kind of beauty content you love creating.

Instagram: Tuffscentence.com

Email: Admin@TuffScentence.com

When contacting us, use the subject line:

I WANT TO CREATE WITH TUFFSCENT ✨

The Next Chapter

There is something incredibly meaningful about bringing an idea back to life nearly 30 years after I first created it.

The beauty industry has changed.

Technology has changed.

Shopping has changed.

But the reason I loved TuffScent in the first place hasn’t changed at all.

Beauty should be fun.

It should surprise you.

And sometimes, it should smell amazing too.

Welcome back to TuffScent.

Nail Polish That Makes Scents.™